The car, which is practically Subaru version of the model FT-86, is called BRZ Concept TSI and is most likely what customers will buy as soon as it will be available on the car market.

Like the FT-86, Subaru BRZ Concept STI has a rear-wheel drive system and, in terms of experience offering behind the wheel, auto manufacturer said it would be a real delight to handle this model.

Previous rumors mentioned that the production version BRZ Subaru STI will have the same power level as FT-86 meaning 200 hp, but a 300 hp engine will become available later.

Some of the visible aesthetic differences between the BRZ and FT-86 include lights, rear speaker in this case falls four tailpipes, featuring bumper side vents and spoiler holes.

According to latest reports, it appears that Toyota is currently working on an alternativeengine for future hybrid and electric models. More interesting is that these engines will needrare mineral, which carries the risk of supply disruption. The new engine is called theinduction motor and is easier and more effective than magnet type motor units used Priusnow.

According to John Hanson, spokesman for the company, Toyota is in an “advanced stage“ of work, but declined to say when it will begin selling vehicles with these new engines.
Today, China controls more than 90% of the global metals market and Toyota need to cut dependence on rare materials from this country.

The government of China has cut export quotas for the first half of 2011 by 35%. This comes after the country imposed a 72% reduction in the second half of 2010, causing prices of metals increased by more than double.

Toyota Prius using rare minerals, such as neodymium and dysprosium is not the only manufacturer to use the magnet type motors. Just proceed and model Nissan and GM Volt Electric Leaf.

Adding to the current third-generation Toyota Prius and Prius Plug-in vehicle (PHV), the Prius v midsize hybrid-electric vehicle and the Prius c Concept vehicle joined the iconic hybrid brand during their worldwide debut at the 2011 North American International Auto Show in Detroit. With the expansion of the Prius family, Toyota hopes to further increase acceptance of the Prius brand by offering a wider choice of vehicles that each maintain Prius’ core values of high fuel economy, low emissions, proven gas-electric hybrid technology and environmental stewardship.

The plural of Prius has sparked debates since the launch of the first-generation vehicle ten years ago. Now that the Prius family has grown, Toyota would like its customers and fans to help decide on a term to describe the plural of Prius vehicles. Thus, the marketing campaign was designed to let the voice of the public be heard. Toyota has set up a system that allows everyday people to decide, by majority rule, which word will be adopted by Toyota as the official plural of Prius. An online voting module enables the public to vote for their preferred plural of Prius—five options in all, including Prius, Priuses, Prii, Prien and Prium—as well as view real-time polling data. Once they’ve voted, consumers can share their preferred plural via Facebook. A voting widget, which lives on Facebook, Toyota.com/priusfamily and the Toyota Prius Projects site (www.toyotapriusprojects.com), will also be available to embed in blogs.

To kick-off the campaign, during the Detroit Auto Show Toyota representatives will hand out T-shirts featuring the five Prius plural options to the first 275 guests that visit the Prius family display each day. A hangtag attached to each T-shirt informs the recipient that he or she is eligible for a $20 Amazon MP3 credit. To redeem the credit, recipients must post a picture of themselves wearing the T-shirt to Facebook and tag both themselves and Toyota Prius in the photo. Prius buttons will also be given to guests who cast their vote onsite.

In addition to the activities surrounding the show in Detroit, the campaign also includes a range of integrated programs and innovative creative elements. Toyota Prius Projects, a website for owners and enthusiasts to interact with the Prius brand, hosts an animated music video highlighting several pluralized words that exist in our everyday lives in order to kindle the plural of Prius debate. In the social space, the Toyota Prius Facebook page and Toyota Twitter account (@Toyota) provide Prius Goes Plural content, including links to the Toyota.com voting widget and photos of new and upcoming Prius vehicles. Additionally, “Prius Expecting” print ads in the New York Times, Wall Street Journal and Washington Post feature clever sonogram imagery to announce the new family of vehicles.

As a dynamic element of the marketing campaign, an integrated program with Cie Games’ online “CarTown” game provides the first-ever live, in-game experience which mirrors the Prius activities taking place at the Detroit Auto Show. The initiative brings the real-world Prius Family launch into a virtual domain with a completely interactive, Toyota Prius-branded experience within CarTown. It is designed to introduce the new Prius family of vehicles to a highly engaged group of gamers through a virtual showroom, branded virtual items and game play elements created expressly for players who purchase digital Prius vehicles within the game.

Also, a series of Web videos featuring a notable expert exploring the etymology of words and discussing the plural of Prius in a fresh, unexpected way will launch mid-January, on YouTube, Facebook, the Toyota Prius Projects site and Toyota.com.

The Prius Goes Plural campaign will wrap up in late February with an official announcement of the Prius plural on the last day of the Chicago Auto Show. The plural nomenclature, as determined by popular vote, will be used in Toyota marketing initiatives going forward.

The Ford display will fill an expansive 71,700 square feet of space, more than a typical NFL football field’s 57,600 square feet. The exhibit will feature more than 75 vehicles and 22 interactive displays and an unprecedented 67 product specialists will be on hand at all times to answer questions about the company’s new products and technologies.

“For several years now, Ford has been driving the evolution of auto shows. We’ve moved from one-way communication to full-blown two-way communication and total engagement with visitors,” said Jim Farley, Ford group vice president, Global Marketing, Sales and Service. “Futuristic concept cars and simple narrations about products have been augmented by or replaced with product interaction, hands-on technology displays, conversations with knowledgeable hosts and even games that help visitors understand how Ford is delivering smart, safe, green, high-quality products to fit a wide range of needs.”

Vehicles to fit every need

Underscoring the theme of vehicles to fit every need, Ford will feature a broad spectrum of new products at this year’s show. Just a few examples include the all-new Ford Focus, Ford Explorer, Mustang Boss 302, Ford C-MAX multi-activity vehicle and Ford F-150 with four all-new powertrains.

A fundamental theme this year is fuel efficiency for everyone.

“This year’s display emphasizes that fuel economy is no longer limited to a few vehicles,” said Farley. “Ford is offering consumers real choices that fit real-world needs by designing vehicles that use a variety of fuel-efficient powertrains, such as Ford’s EcoBoost™ technology and our new family of electrified vehicles.”

Ford will offer a family of electric products, including hybrids, plug-in hybrids and all-electric vehicles. To help consumers understand the differences between the technologies and to showcase the company’s leadership in electric vehicles, Ford created an innovative major attraction for the show called “Living Electric.” Hands-on technology displays, digital tutorials and conversations with experts will help people learn how the different types of electric vehicles will fit various lifestyles. Visitors can even take a ride in two electric vehicles – Focus Electric and Transit Connect Electric – on an elevated track on the Ford stand that is 20 feet high, stretches 208 feet in length and is 71 feet in diameter.

In all areas of the Ford display, consumers will be entertained, informed and totally engaged.

For example, visitors can play a live game show on their mobile phones while learning about the new engines available for F-150. They can personalize a Fiesta with a digital “spray can” and take home a print of their creation while finding out about the fuel economy and safety leadership of Ford’s new small car.

Additional highlights include:

• A scale replica Laguna Seca slot car track that lets drivers test their skills on the same course where Ford engineers tested the all-new Mustang Boss 302

• An Explorer Theater where visitors can take a virtual ride in an articulating Explorer and experience this all-new, 21st century edition of the SUV that created the segment and has now been named the 2011 North American Truck of the Year

• Raptisserie – a Ford Raptor that flips over in a dramatic way to reveal the technology that makes it the most capable off-road production truck ever

• A chance to play the new and not-yet-released Electronic Arts video game Need for Speed Shift 2, which features Ford Mustang

• A simulator that lets drivers race a Ford Fiesta in World Rally competition

• The Focus Experience – an immersive, in-car theater experience that highlights the breakthrough driver connectivity of the all-new Ford Focus

The distinctive color of HID lights is especially effective in spotlighting reflective paint typically used in road signs and other safety markers.

HID conversion kits from HIDSRUS are the ideal solution for those who want the best safety technology available.

The conversion kits are easy to install on cars or motorcycles, and we provide complete instructions on the website.

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CSK’s annual contribution from the sale of these calendars helps BGCA operate more than 4,000 Clubs in the U.S. and on military bases around the world. We also focus contributions in the markets served by Checker, Schuck’s, Kragen and Murray’s stores. Over the years CSK has donated dozens of vans and buses to Boys & Girls Clubs in CSK communities. The vehicles allow the Clubs to expand their reach to young people living beyond their immediate community, many of whom never venture out of their neighborhood, to enjoy enriching opportunities such as college tours, sport tournaments and field trips.

Visit your local Checker, Schuck’s, Kragen, or Murray’s store, and learn why this car calendar has become a collectible by car enthusiasts everywhere. Your purchase will benefit young people who depend on the Boys & Girls Clubs in their towns.